"Dozed off." According to Emile Van der Taelen, operational manager of the Belgian fashion brand Gigue, that is the best description for the company back in 2011."Before the arrival of Cedric and Jan as shareholders, there were hardly any investments so their new initiatives were badly needed." They not only invested in new stores and a webshop. Existing distribution points were also more actively addressed. "Today we no longer select our boutiques by location, but specifically by quality and the desire to grow with us."
Gigue is no longer what it was 10 years ago today. A new wind is blowing.
Emile Van der Taelen
Together with Emile, Hilde Van Moer is responsible for day-to-day management. "The nice thing about working with Cedric and Jan is that they have a clear vision of the future and that they have confidence in their employees. While respecting the history of the brand, Gigue is no longer what it was 10 years ago. A new wind is blowing." To fully exploit the export potential of Gigue, the brand was sold in 2017.
"In addition to the fashion investments, the takeover by Dynamica brought other benefits thanks to scale, enabling synergies to be achieved under the radar, e.g. in the field of insurance, IT and other services."
